When we designed our first website,
We never imagined writing a 14 year story.
But here we are.
500+ clients. 2 offices shifted. 27 successful pitches and no more pitching.
4 adopted dogs.
35 internships. 10 interns who keep in touch.
1 completely insane employee.
12 fortune 500 companies. 2 Unicorns. 1 Decacorn.
12,000 biryanis were debated and about 3324 Biryanis ordered.
14 years of honest design.
A lifetime of incredible stories.
2009
discover
2010
By the second year, we had our first retainer renewed and
our first car that proudly shimmered
under the golden sun. It was time to build a process,
something to follow, to make it easier.
We've built processes, only to laugh when we've had to
break it over and over and over.
Every project is different, every client is new and every
brand carries a soul at the heart of it.
Our job is to find that soul and give it a voice.
Maybe that is the process
discover
our first car that proudly shimmered
under the golden sun. It was time to build a process,
something to follow, to make it easier.
We've built processes, only to laugh when we've had to
break it over and over and over.
Every project is different, every client is new and every
brand carries a soul at the heart of it.
Our job is to find that soul and give it a voice.
Maybe that is the process
2011
3 years. 3 people who we met through Collabera
took us to 3 new companies.
It became our growth story. Almost every client
we worked with took us to their new workplace.
We realized that the work we were doing was
starting to grow outside emails, phone calls and
buildings.
Our work found a place in people's hearts.
discover
took us to 3 new companies.
It became our growth story. Almost every client
we worked with took us to their new workplace.
We realized that the work we were doing was
starting to grow outside emails, phone calls and
buildings.
Our work found a place in people's hearts.
As an agency, nothing gets bigger or better than
that.
2012
``Let the lame games begin.``
Shady games with shadier rules, that we fight to win.
Pictionary with artists and cooking dumb charades
Making something out of nothing and snooker cars.
Pencil sword fights & bucket the ball.
Making jungle stories with shadows on the wall.
Spin a stick around a ball in the air.
Balance a cup while swiveling in your chair.
Football fretting. Cricket betting.
High pitched arguments over game-team vetting.
discover
Shady games with shadier rules, that we fight to win.
Pictionary with artists and cooking dumb charades
Making something out of nothing and snooker cars.
Pencil sword fights & bucket the ball.
Making jungle stories with shadows on the wall.
Spin a stick around a ball in the air.
Balance a cup while swiveling in your chair.
Football fretting. Cricket betting.
High pitched arguments over game-team vetting.
Our lame games were always made in an instant.
They are memories of our happy people,
who'll never feel distant
2013
Two glasses clink in the air to celebrate 5 years.
One is half filled with Old Monk and other is
brimming with Schweppes Tonic.
The lady with the tonic says, ``It's been good so far...``
``It could've been better..``.says the Old Monk.
A designer electrocutes a mosquito in the background
as if it were a sign of good things to come.
As partners we've found that imperfect balance of
being content while always burning for more.
discover
One is half filled with Old Monk and other is
brimming with Schweppes Tonic.
The lady with the tonic says, ``It's been good so far...``
``It could've been better..``.says the Old Monk.
A designer electrocutes a mosquito in the background
as if it were a sign of good things to come.
As partners we've found that imperfect balance of
being content while always burning for more.
2014
Purple meets Purple We started working with
The Purple Brand in our 6th year.
Slowly we became an extension of their marketing team.
They once asked us to create environment graphics for their new office.
It was a Tuesday and they wanted to move in the next Monday.
There was loud laughter in our heads because we were looking at cement walls,
bare floors, wide open spaces covered with construction material.
We went in the next Monday to discover carpeted floors, painted walls and a
fully functioning office space with one hundred people.
Today they are world’s largest ed-tech unicorn company.
Working with them, has and always will be, an INSPIRATION
discover
The Purple Brand in our 6th year.
Slowly we became an extension of their marketing team.
They once asked us to create environment graphics for their new office.
It was a Tuesday and they wanted to move in the next Monday.
There was loud laughter in our heads because we were looking at cement walls,
bare floors, wide open spaces covered with construction material.
We went in the next Monday to discover carpeted floors, painted walls and a
fully functioning office space with one hundred people.
Today they are world’s largest ed-tech unicorn company.
Working with them, has and always will be, an INSPIRATION
2015
Somewhere in our 7th year we felt ready to make our foray into films.
Coincidentally, we got a call the very next day.
“Do you make corporate films?”
“Yes we do…”
(maybe this is what they call destiny)
“Great. We want to showcase our new facility.
Is that something you can do?”
“Yes, of course…”
“Could you share some of your previous work with us?”
“Actually, you’d be our first client”
(long pause)
We never heard from the client again.
We believe in destiny, but we’ve never banked on it to get us work.
Everything we wanted, we’ve had to create for ourselves.
discover
Coincidentally, we got a call the very next day.
“Do you make corporate films?”
“Yes we do…”
(maybe this is what they call destiny)
“Great. We want to showcase our new facility.
Is that something you can do?”
“Yes, of course…”
“Could you share some of your previous work with us?”
“Actually, you’d be our first client”
(long pause)
We never heard from the client again.
We believe in destiny, but we’ve never banked on it to get us work.
Everything we wanted, we’ve had to create for ourselves.
2016
Our Technology adventure started with a deep-dive into IT services,
soon we were creating stories about Big Data, Analytics & Machine Learning.
We’re eating Artificial Intelligence and Digital Transformation for breakfast these days.
There’s an illusion that creative ideas are entangled in long facial hair and copious cups of coffee.
But for us it has meant, understanding complex business concepts, sketching ideas and weaving stories on white sheets of paper: each to be delivered within a set time-line.
discover
soon we were creating stories about Big Data, Analytics & Machine Learning.
We’re eating Artificial Intelligence and Digital Transformation for breakfast these days.
There’s an illusion that creative ideas are entangled in long facial hair and copious cups of coffee.
But for us it has meant, understanding complex business concepts, sketching ideas and weaving stories on white sheets of paper: each to be delivered within a set time-line.
We don’t do the smoke. We don’t do the coffee. There’s only one thing we do and that’s Biriyani.
2017
Year 2: Incredibly talented designer joins Purplemango.
Year 6: Incredibly talented designer leaves.
Year 7: Incredibly talented designer returns
Year 8: Incredibly talented designer leaves again.
Year 9: Incredibly talented designer returns,
asks if he can stay forever.
discover
Year 6: Incredibly talented designer leaves.
Year 7: Incredibly talented designer returns
Year 8: Incredibly talented designer leaves again.
Year 9: Incredibly talented designer returns,
asks if he can stay forever.
#OpenRelationships #OpenEndings
2018
Once upon a Party at Purplemango
discover
Act 3 Scene 2,3,4 & 5
Party begins on a high note, everyone is on the dance floor right away.
Newbie politely declines beer, “I don’t drink, Thank You!”
Few moments later..Newbie has consumed 2 bottles of beer, hands on the floor, feet rotating under it. He looks like a ceiling fan.
A few shots later, some quiet cats discover their inner tigers!
5 bottles of vodka are polished off in 30 minutes.
The innocent account manager has drunk dialed his girlfriend and is crying.
The diligent designer goes home early, tells us not to worry. He was found later, smiling on the neighbors terrace.
The introverted illustrator is hugging a bowl of raita and sleeping on his work table. There’s a chicken leg in his jeans pocket.
The partners are bewildered, but also cannot stop laughing.
The entire team comes back the next day - a Saturday, all hungover, but ready to clean up.
We don’t mind if things get dirty, they do, just remember to clean up, then it's all good!
2019
10 years….Cheers! Applause!! Koovikyooo!!!
discover
It’s a good time to retrospect and pay respect to this time we’ve created at Purplemango. What have we learned from our client experiences?
When the client loves your work, you’re not sitting on the opposite ends of a table. There’s a point when you move from ‘seeking approvals’ to ‘building business’. That’s a good place to be at.
It’s important to understand what kind of work to say ‘NO’ to. For creative work to be meaningful we need to be able to laugh at the same jokes as the client. If we’re on different wavelengths, it’s important to walk away, right away.
When you reach a client meeting and don’t need to ‘sell’ your services anymore, you know you’ve arrived.
2020
January 2020: Some virus in China is making a lot of people sick!
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March 2020: LOCKDOWN
Masks. Gloves. Sanitizers.
Anxious Eyes. Quarantines.
Breathlessness.Hospitalisations.
Deaths.
How do you live when you’re afraid to breathe?
How do you work today when you don’t know if you’ll be alive tomorrow?
You hold each other.
At Purplemango we held on to each other during the pandemic. Really Close.
We lost a few accounts, but we made sure we didn’t lose our people.
Our pay packets got smaller, but our hearts grew bigger.
We understood what was truly important in our lives and we held on to it - really tight!
2021
What to eat has always been a BIG question at Purplemango!
Working for a Food Brand has always been the dream.
discover
Working for a Food Brand has always been the dream.
And somewhere in the middle of an ordinary year, this dream became a reality.
EatFit walked into our life: it was love at first sight, we committed at first bite.
We were apprehensive at first, when we told you about all the things we couldn’t do.
But you said, ‘You tell us what you can do, we’ll figure out the rest together’
It’s been like a marriage - a good one (wink)
We hope to grow old with you, and tell stories of how we learned on the job.
Because you believed in us. And all you need in life is for ONE person to believe in you.
Everything we do for you comes straight from the heart. Thank you EatFit
2022
A Big Thank-You
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...to every designer for spending a part of their life with us.
...to every intern for teaching us something new.
...to every client for challenging us to get better at what we do.
...to Phoebe for bringing us so much joy.
...to our parents for accepting our insanity.
& to our spouses for continuing to live with it.
Kabira & Yuki, Everything we do is for the two of you.
Love, The Purplemango People