For over 8 years, we have partnered with AON Insurance in India to ensure that their communication resonates with both clarity and consistency across various multinational clients. AON’s global brand guidelines form the foundation of every marketing and communications piece we create, ensuring that their messaging aligns seamlessly with their international standards. Beyond that, we adapt their communication to suit the unique brand languages of AON’s diverse clients, each with their own brand guidelines. This requires us to constantly tailor AON’s insurance policies and announcements, presenting them in a way that fits within the specific branding and tone of each client, while maintaining the integrity of AON’s core message.